What Backlinks are and how it affects the ranking

When someone thinks to bring the web page or blog in list of search engine or wants the site to be indexed by search engine, owner of the site have to do a lot of work on Search Engine Optimization (SEO). Many are very familiar to this term but new comers to the SEO world are not. If you are familiar to the SEO but not backlinks then it is very important to understand what backlinks are and how it can affect the ranking of your page.

Backlinks means incoming connections or links to your web from other relevant sites. A webpage with lots of backlinks tends to high in ranking among other sites, search engine in this case Google will give priority and will trust your site to display your post or page to users searching for. But keep in mind Google is not just count the number of backlinks but also detect the strength of link whether it is linking with strong and trusted site or not, if not then your page will have low or no priority and ranking. Explore more about backlink strength and site trust, backlinks are votes to your site which builds trust and quality for ranking and listed in search result. If talking about backlinks then it is necessary to know about both types of backlinks as described below.

·         Nofollow links

·         Dofollow links

Nofollow Links

When your site is linked with noffollow tag, webmaster tells search engine to not to follow links on this page and then there is a chance to get low priority and ranking for your site or post. By linking this kind of tag you may do much struggle but earn less. Nofollow attribute entered in page level meta tag and it instruct the search engine to not to follow this link.

Example:

<meta name="robots" content="nofollow" />

Above example instructing all search engines that “Do not follow this link”

But in some cases you or someone aim to tag this attribute to a specific link or page so search engine won’t follow this, following attribute stating this.

Example:

<a href="signin.php" rel="nofollow">sign in</a>

In above scenario search engine will not follow only signin page.

Dofollow Links

Dofollow links giving instructions to search engine to follow this web page and in this case you may have more priority and trust if you are linked on a strong enough site. By default all tags you add are do follow until unless you mention “Nofollow”.

Means if you want search engine to follow this link, you do not even need to mention “dofollow” as it understands if there is no “nofollow” attribute then it is to do.

Example:

<a href="http://example.com">Example</a>

You have some background knowledge about backlinks, you might have question now that how to get back link opportunities?

Following are the tips and the way to get backlinks to your site, but before taking this step please be sure that you are getting this link from trusted, with high PR and dofollow link site.

Discussion Forums

One of the authentic and possible way to get backlinks are discussion forums and good thing is they are free to participate and to make links back to your site, here make sure you are doing backlinking on forums which provide dofollow links.

Find the list of some of the dofollow backlink forums, there may be more but some of them are listed below.

http://www.ewebdiscussion.com 

http://siteownersforums.com 

http://www.v7n.com/forums 

http://magentoexpertforum.com  

Educational and non-profit sites

If you are creating quality contents and articles then your site can be linked back by educational or non-profit site referring their visitors or students to explore more about specific topic, this kind of links called strong links because google trust them a lot.

Submission to online web directory

This is another way to index your site to search engine by submitting your site to an online web directory but it is recommended to use authentic and with good PR directory site. Before submitting your site explore a little bit about the ranking and PR of the site you are targeting to. Some of the web directory sites are mentioned below.

www.Sciencedirect.com

www.Doaj.org
www.Boingboing.net

www.Epa.gov

www.Freefind.com

www.Vlib.org

www.Highrankdirectory.com

www.Itknowledgeexchange.techtarget.com

www.Scrubtheweb.com

Useful Links:

What is the Strength of Backlinks and Site Trust?